Welcome to our Introduction to Search Engine Optimisation Online Short Course! This course does not cover or require knowledge of web design, although it complements this aspect. Various aspects of Search Engine Optimisation (SEO) are covered in this course, and the final evaluation requires you to do a basic evaluation of an existing website, commenting on the successful implementation of relevant SEO elements (or lack thereof).
It is possible that you are interested in this course simply because you want to find out more about SEO. Or maybe you are already a web designer, and realised that SEO is actually a separate field to web design, and requires special skills and knowledge. Knowledge of SEO is important, since many businesses need their website(s) to rank well on search engines, to ensure many visitors and a high return on investment. Regardless of your interest and motivation, this course will expose a very interesting angle of websites and search engines to you. It will enable you to do a basic evaluation of a given website in terms of SEO.
0 | Orientation Module
1 | Search Engines and Search Engine Optimisation (SEO)
2 | Website Analytics
3 | Links and Content Generation
4 | Webpage Text-based SEO Elements
5 | Spamdexing and SE Algorithms
6 | SEO & PPC = SEM
7 | Website Evaluation – SEO Audit
8 | Wrap Up
Prof. Weideman is the founder and leader of WARC – the Website Attributes Research Centre at CPUT. He graduated with a Doctorate in Information Science from the University of Cape Town in 2001. His publications have covered topics including website visibility, website usability, search engines, Internet marketing, and information retrieval. He was appointed as an Associate Professor in 2004, and a full Professor at CPUT in 2008, and is an NRF rated researcher.
This online short learning programme will be facilitated by an industry subject matter expert, who will share their experience and in-depth knowledge throughout the programme. Your Online Course Facilitator will contribute to Discussion Forums and provide you with in-depth feedback on all your assessments.